MySpace Gets Into Ad-Supported Music
Last week the article MySpace Gets Into Ad-Supported Music came out stating that current bands have begun to use MySpace as a vehicle to let people preview and listen to their music. Although many of us know this already they are taking to to a different level. Since the MySpace music people get to put on their profiles is free from Sony BMG Music Entertainment, Universal Music Group and Warner Music Group on board they have decided to make their money elsewhere by advertising on MySpace. The way that the artists are going to make their revenue is by giving the viewer a cut of video advertisements that were cut for ad related, video and music streams.
MySpace just keeps getting more popular by the day and people are learning new ways to use this vehicle to reach millions of people. MySpace CEO Chris DeWolfe said, "Our goal is to empower the artists ... to further diversify their models through MySpace music," during a conference call and ended with "a promotional vehicle to a commercial vehicle" to say that MySpace is indeed enabling people to be able to buy music, ringtones, merchandise and concert tickets all on MySpace. Facebook even has been noted saying it was intending to compete with this new type of online media.
I think this is a great idea for MySpace. Since you do not have to pay to have a MySpace, very many people have it to keep in touch with friends family and even people they meet on the web. People can download music free on MySpace currently and there are so many ways of getting this music through illegal websites which hurts the artists. Many artists have used MySpace as a web page for people to visit and check out music, release dates, concerts, etc. but it just is easier to use a MySpace page instead of a regular web page because of the many people on MySpace everyday and those who are interested in new music are searching for these kinds of sites. By adding advertisements and using this as an ad medium, this can only help companies. Just like I said, it is an easy way to reach lots of people all over the country, this is a very intelligent step for MySpace.
posted by Kiri Luszczak @ 9:29 PM
3 Comments
3 Comments:
This is a really cool feature. I use MySpace to explore new artists and I know of bands in my area that utilize it to reach new fans. Despite the clutter of MySpace I think it's much better branded to help out aspiring bands and artists than Facebook. Facebook is more "corporate" and "clean" feeling than MySpace which I think gives MySpace an advantage when it comes to getting companies to advertise in their music pages. I would rather to go MySpace for new music than Facebook, even though I think Facebook is the better social networking site overall.
This is a really cool feature. I use MySpace to explore new artists and I know of bands in my area that utilize it to reach new fans. Despite the clutter of MySpace I think it's much better branded to help out aspiring bands and artists than Facebook. Facebook is more "corporate" and "clean" feeling than MySpace which I think gives MySpace an advantage when it comes to getting companies to advertise in their music pages. I would rather to go MySpace for new music than Facebook, even though I think Facebook is the better social networking site overall.
As a self-professed connoisseur of independent, I feel that MySpace is one of the most important tools for independent artists to gain recognition on the web. Although some people view MySpace as a social networking site used exclusively for keeping contact with friends and family, virtually every musician has a MySpace (that is updated on a regular basis). Keeping this in mind, advertisers should realize this is an excellent opportunity to reach a difficult-to-reach hipster demographic.
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