Intel to launch ITopia
Intel plans on launching ITopia, part of their company’s web site that allows IT professionals to talk with actual engineers. These one on one conversations are part of the companies plan to embrace a “listening marketing model”. Its campaign to promote this idea will be themed “IT Utopia” and include ads on tech websites to target engineers. What makes this campaign so different is that they have decided to not set an actual timetable for the campaign. Augustine Fou, svp of digital strategy at IPG's MRM Worldwide, said that “it wouldn’t make sense to do it in eight weeks. You can’t achieve a trust relationship in eight weeks.”
Other companies besides Intel have already created such ideas. Starbucks for example began a website called MyStarbucksIdea.com. They receive customer feedback on how to better improve their products and services. Dell has also created IdeaStorm, where it can receive feedback.
Intel has experimented with this idea in the past, offering live chats with engineers with the launch of Centrino Pro. This was proven to be very helpful because IT professionals were able to talk to actual engineers and ask technical questions that not all customer service representatives could answer. This new feature of their website that offers a constant chat/feedback will help Intel gain insight on product development and marketing language.
I think this is a great idea for Intel. With such a technologically advanced company, receiving feedback from actual engineers seems like a much better idea than receiving feedback from any PR or marketing representative.
posted by Alexa @ 1:23 PM
1 Comments
1 Comments:
I think this is a great idea. These days especially its so important for companies to build a relationship and report with their customers. The effective plans already succeed in doing this through marketing campaigns and Starbucks is a great example. Especially for a brand like Intel though that scares off none tech savvy to have a way for them to talk to an actual person could be a great plus. Any way that make the customer feel more wanted and important is a good thing. I also think it’s a good idea to not put a time period on it. This way they can feel the project out and find out how well its going and not run it to wrong or to short.
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