Spending on Alternative Ads Jump 22%
According to a recent article by AdAge, money spent for alternative media has continued to grow and is expected to grow over the next few years. Compared to last year, alternative media met a 22% increase in spending which was a total of $73.43 billion in 2007. Forecasts predict that there will be a 20% increase in spending which will total to $88.24 million. Spending on traditional ads has been stable but the budgets have been declining, while the budgets and spending of alternative advertising budgets are on the rise. Alternative advertising includes online, mobile, entertainment, web advertisements. Many brand marketers are expanding into different demographic areas that have been upgraded to faster wireless/internet technologies.
Advertising in the game/entertainment industry has also rose from the previous year by 16.2%. Driving this growth of entertainment advertising is the use of ads in technologies commonly used by the younger generation. Ads are being placed in games, movies, television shows, websites, and other places that are accessed by young children and teenagers. Some of the popular ads in the digital realm include ads that act as games as well as episodes.
Different ad companies are looking to create more appealing ads to attract a wider variety of consumers. The companies are looking to make ads more interactive, engaging as well as entertaining than traditional ads.
Ad companies are doing a very stellar job in creating advertisements that catches the attention of consumers. They are also doing a good job in expanding their audience to attract more potential customers. There are many ads that allows for interaction, and communication. In this ever-changing society, technology will become more advance, and ads need to follow that stage of growth to ensure success. I believe that spending will continue to increase, as more ad companies find more creative ways to make ads. Although many people do not like alternative ads, I consider them to be affective in a way.
http://adage.com/digital/article?article_id=125950
posted by R.Wilson @ 8:46 PM
2 Comments
2 Comments:
This is a really interesting article. I'm not really surprised though, you can tell that these days there is a big push to reach people and grab their attention. More and more we see transient ads in big cities. Maybe we will start seeing more small business in local markets using transient ads to follow the lead of more national companies.
I think the increase in gaming advertising is a pretty big deal, especially with how advanced video gaming is becoming. The new video game systems have the ability to fit HUGE amounts of graphic memory into their games, as opposed to older systems that could barely support decent gameplay. Games now have the ability to put signs, banners, sponsorships, company logos, and many other forms of brand recognition and advertising into video games. Some games like "Skate" that recently came out for XBOX 360 has sponsorship videos, clothing, gear, and hundreds of brands displayed in the video game. It is a completely different form of advertising, and it is so effective because of how interactive video games are. Guitar Hero is another game that interests young kids in music that is way before their time, but influences them to begin liking bands that were around for their parents generation, and now they want to go out and buy the band's CD. Crazy world.
Post a Comment
Subscribe to Post Comments [Atom]
<< Home