Kellogg's Andy Jung, Head of Media Advertising Services, Out

After 11 successful years with the Kellogg's company, senior director Andy Jung's job has been eliminated and divided up among other company's VPs. The company claims that this move was a "strategic decision" and had nothing to do with Jung himself.

Why this creative decision occurred is still somewhat of a mystery, as Andy Jung was unable to comment on the issue. Some of Jung's accolades include: helping to "hype up" Special K and promote the Special K challenge website to new levels, responsible for the arrival of Raisin Bran Crunch cereal, involved in shifting Kellogg's agencies from commission- to fee-based work, and also served as a board member of the Association of National Advertisers' TV Advertising Committee. These and other accomplishments made Andy Jung a valuable team member and asset to his company.

While reading this article I felt a sense that there was something "fishy" going on that Kellogg's was just trying to graze over in the article. Why would such an influential man who devoted over a decade of his career in promoting the "morning cereals" be ousted from his job? The way the article was worded made it seem like there was an unforgivable incident that occurred that would push Kellogg's to remove him from his duties and then divvy them up to other members. Even their spokeswoman Kris Charles says that she and the company "We want to thank him very much for his 11 years of contribution and service to the company." And that this had nothing to do with his performance. It still sounds suspicious to me. Please read the article and tell me your thoughts on the matter.

My vote is on a possible affair with General Mills. ;-)


http://adage.com/article?article_id=126351