AOL's Teaming up with Verizon

There is a almost "battle" in the online advertising world. Online companies such as AOL and MSN are all battling it out to obtain more portions of the advertising spots in the market. The number one competitor and threat to these companies these days is the is the monopolistic forming engine Google. Lets be honest, Google runs the market these days it seems like and these other companies do not want to be left in the dust.
And in an attempt to create less competition AOL and Verizon have teamed up. They have signed a deal to let Platform A (in business with AOL) help manage Verizon's online advertising. The agreement with mostly cover mobile phone and internet ads. This is all occurring even though the two companies are in the middle of a lawsuit due to false advertising on Time Warner's behalf (who are business with AOL). On a lighter note, Time Warner is hoping to team up also with Yahoo. This would have AOL and Yahoo (also two main online services) working together, instead of Yahoo with Microsoft; which the option the company is deciding on. It looks as though the internet advertising is going to be ran by only a few companies if they keep buying each other out. Do you think that they should team up or try to run their ad campaigns on their own, and keep it in company?

I feel as though these online companies are smart to work together and try to improve and create new ads. I think this will appeal to a broader target for certain companies and things and could work in their favor. I just feel as though it could maybe lead to a monopolistic market, just with a bunch of names and brands represented.