Can't escape the advetising!!

Advertising is everywhere you go! You can never escape it. Billboards, radio commercials, television commercials, in show/movie ads (such as an actor drinking Pepsi), magazines, newspapers, and the list goes on. There is so much ad clutter that most people don't even notice them anymore. Some of these forms of advertising have been around for a very long time. People are always looking for new and ingenious ways to reach the consumer.
These days, you can hardly find a person that does not own a cell phone. Most of them currently give you access to the internet. These smartphones are giving you access to advertisement on the websites as well; therefore the phone also serves as a secondary vehicles, until now. Some companies are already using cell phone as a direct advertising vehicle. "Companies are using text messages to notify customers of special deals and banner ads to sponsor items, such as ring tone downloads," noted Julie Ask, research director at Jupiter Research.
The demographic that is expected to respond most readily to this new advertising is teenager, youth and college age students. This is because this is the time when entertainment is very important. They love updates on current movies, music, etc. A "Companies are using text messages to notify customers of special deals and banner ads to sponsor items, such as ring tone downloads," noted Julie Ask, research director at Jupiter Research. Products such as the music and movies need to be head about immediately once they are released. Wireless advertising allows the companies to do this.
This new form of advertising has not been widely accepted with consumers. This could be for many reasons. They may not want to be able to be reached via cell phone, which is normal, considering most people cannot leave home without their cell phones and would like be left alone.

I feel as though advertising has taken a turn for the dramatic. This is evident is it's current use of the shock factor in most tv spots, magazines and other mediums as well. Taking advertising to your mobile device is just asking too much.