Super Bowl Brings Benefits to Other Parties

The Super Bowl on last Sunday night broke the rating records --- an average of 97.5 million people watched this game. More interestingly, there were about 107.5 million viewers watched the last half hour of the contest, during which the Giants scored a game-wining touchdown to upset the Pats’ previously undefeated season. There is no doubt that the Super Bowl is really a bid-audience perennial. According to Nielsen Media Research, Super Bowl matches account for 17 of the 20 most-watched TV shows in terms of total viewers. Not only had the Super Bowl earned its own popularity, it also brought huge benefits to other related parties. GoDaddy.com, the internet domain-name provider that regularly runs raunchy ads during the contest and its commercial during the game urged viewers to go watch the ad that Fox (which aired the game) had rejected. According to the CEO of this company Bob Parsons, the website had received right at 1.5 million visits before the game was over and they had a whopping 2 million visitors for that day. And this company only had 500 thousand visitors to their website during the last year. At the same time, My Space which is owned by News Corp. released a statement saying that its Super Bowl “profile” contains opportunities to look at the ads that ran during the event, and it received more than 14.5 million views the second day afternoon. Meanwhile, I noticed that the lionmenus.com here at stat college also added a new category on its home page named “Super Bowl Special Offer” last weekend. I think it's a wise choice for the advertisers to relate their own products with the big event. To do the promotion at this certain time period can help the company to get twice the result with half the effort as they can reach much more audience than usual.