Company Behind Many TV Hits is Sold

Advertising Forensics-


On Friday February 15, 2008, the New York Times released an article about Reveille a company that’s been behind many TV hits such as, “The Office, The Tudors” and many other reality shows, including “The Biggest Loser” was sold by co chairman of NBC entertainment Ben Silverman, to a British firm, “The Shine group” for 125 million. The company Reveille also had the unscripted programs for American Gladiator, My Dad is Better than Your Dad, and Kath and Kim.
Ben Silverman said that he put the company up for sale because he wanted to focus on NBC. He said even though in a “blind trust” of the sale, he still has an emotional connection to t he company.
The Shine group express that they did not benefit from the sale but the value of the company has increased “as a result of raising the purchase price.”

Article by: Ben Stelter.