Welcome to COMM 422!

This semester, both of my sections of 422 will be participating in an active learning project, the Advertising Forensics blog. We'll be looking at current media plans that we read about in trade magazines and in the news, and discussing audience and media selection choices, geographic strategy, scheduling, costs, and a whole lot more.

Your participation in this blog will count for 25 points during the class. You will be assigned weeks to post to the blog. However, you may post additional items at any time, and comment to any posts. I'll be explaining more about this project in class! For now, you need to become a blogspot member if you aren't already, and join this blog by 1/16/08.

Also, you'll notice I've left some of the better posts from last year's class in the archive. These are to give you an idea of the kinds of media-oriented issues that we can cover in this blog. Enjoy!